About Dr. Robert Scranton

I graduate from Palmer College of Chiropractic in 1999. During my schooling I’d made my way to various offices around the country to observe how an office was run and how to offer my future patients the best care.

It became clear to me that I needed to open my office as a cash practice. I heard a lot of stories of the insurance headaches. I talked with staff that were overwhelmed by the paperwork and doctors who had lost their focus and passion because of PPO’s and HMO’s dictating patient care. They all said that if they could start again they’d go the cash route. So I took their message and the experience to heart.

In early 2000 I opened my doors, a fledgling chiropractor with a vision and an antique credit card terminal. I didn’t know what I know now but I quickly learnt. For example, if I tell a patient I won’t submit their insurance they aren’t going to stick around for long. I didn’t change my vision I changed how I said what I said. I soon learned that it wasn’t an obstacle and found myself very busy and at times with a waiting list.

If you offer quality care it won’t matter to most whether you are a PPO or a HMO it will only matter that you are a D.C. and an excellent one at that. 

I’ll admit that I made mistakes but I learnt from them. I was a PPO with a certain insurance company for a little while but as the headaches mounted and my staff started to complain we got out quickly. I’ve done family plans and care plans and discounts and like my mistakes I learnt what really works and what doesn’t.

One of my greatest joys was helping students from Palmer. I opened my office to any students who wanted to observe how an office was run. Talking with them and helping them cast a vision for their future office was a passion. It helped me down my path and I wanted to give back.

In 2011 I was asked to speak at our states chiropractic associations annual convention. The topic, how to run a Cash Practice? I had an overwhelming response. The dream of being free from insurance co-pays and deductibles resonated with so many doctors.  By cutting down on insurance we cut down on paperwork and the amount of time spent filling out forms and reports. It restores to us the joy and passion for treating the chiropractic patient instead of bowing to the insurance companies rules.

After speaking at the convention I had my first official client and in 90 days they were insurance free. More soon followed with the same positive results.

I love it. My passion is helping you find freedom from the insurance companies. Giving you freedom to spend that extra time with your family or on your favorite hobby.

If you want to know some more detailed things about me here is the short version. I am married to a wonderful women (gets more beautiful every day) and we have 2 fantastic boys. We love to travel and typically take 6-8 weeks of vacation a year to enjoy our passions. I am the President of the Fibromyalgia Centers of America, a national group of doctors who are trained to treat patients suffering from Fibromyalgia. I love to play volleyball, tennis and golf. Before graduating from Palmer I travelled on a clinic abroad to India and in 2008 I travelled with Palmer as an adjunct professor back to India. An incredible experience.

We are involved in our church and have taken several missions trips with them. I have adjusted orphans in China and Mongolia, and hospital workers in Russia. If you ever want to see the power of an adjustment, void of insurance and stereotypes, you have to travel broad and serve. Life changing and empowering.

Before Chiropractic college I attended the University of Illinois and became a Financial Analyst before an injury turned me toward chiropractic.

I’m affiliated with Affordable Management Consultants (AMC) and Freedom FastTrack. Both quality organizations that have enhanced my passion and vision for the chiropractic profession.

Scranton Clinic of Chiropractic, LLC is the parent company for SoulPractice Solutions and Cash Practice Now.